Most of Your Showroom Customers…

Come, Look andLeave.

       They don’t buy the first visit!

The clock is ticking. What are you doing to follow-up your dealership WALK-OUTS?  Poor Follow-up is Costing You many sales each week.

The clock is ticking.    Let’s talk, please call me to kick tires. Dave – 1-800-668-0362

Dave Kemp, the Automotivator

President Trackstar WEB


Automotive Industry Sales Facts

Trackstar WEB is designed specifically for Car Sales Teams. We know the realities of the retail automobile sales industry.

The Trackstar WEB Hot Prospect and Follow-Up Retention System was developed by experts in the retail automotive industry who knows  how real sales works and what problems dealership management and sales consultants  face everyday..

Fact: there are only five sources of business for your dealership

  • First time walk-in traffic
  • Be-Back prospects from walk-in traffic
  • internet customer inquiries
  • Repeat customers
  • Referrals from clients or service department

Fact: most dealerships focus or depend only on walk-in traffic as their
major source for new, used and lease vehicle sales

  • Walk-in traffic has the lowest closing ratio of all dealership business
  • Walk-in traffic has the highest advertising expense of all sources of dealer traffic
  • Dealers have the least control of sales floor walkouts from their showrooms

Fact: dealerships largely ignore walkouts

  • Average walk-in traffic per day for each sales person is 2.4 people
  • Average number of working days per month is 23
  • Typical traffic per month is for each sales person is 55
  • Average sales per month is 8.3 for each retail sales person
  • Average closing ratio per month is 1/7 or only 15% traffic
  • Approximately 47 hot prospect walkouts per sales person per month

Fact: customer acquisition is costly - losses even more so

  • Average advertising expense per delivery is $396.00
  • Average expense for each showroom walkout is $42.65
  • NADA survey found that 90% of showroom walkouts are not followed-up

Are you losing $10,000 a month with poor follow-up? Probably.

Fact: Trackstar WEB is the best follow-up and retention system on the market today

  • Trackstar targets showroom walkouts to increase your be-backs
  • Trackstar will get an additional 15% of walk-in traffic to return - that is 6-8 be-backs per salesperson per month
  • Closing ratio for be-backs is 50-75%
  • Average sales improvement for each salesperson is 2-3 sales per month

Contact Trackstar today to find out how you can
make more than $10,000 more each month.



  • Most dealerships don't have a customer retention program that works consistently - most depend on the sales staff to maintain long term client relationships - most don't.
  • NADA survey states that 65% of clients did not return to a dealership to buy again because of "indifference from the salesperson" after the sale
  • Sales staff turnover in dealerships creates many orphan customers without a sales person at the dealership - resulting in lost sales

Fact: repeat and referral customers are an untapped profit centre at your dealership.

  • Dealerships without Trackstar WEB 'Hot Prospect'  follow-up and retention system lose 'Be-Back' sales daily
  • A GM survey indicated that early renewal of lease clients result in 56% retention of lease clients
  • Repeat customers sales depend on personal relationships with their salesperson - repeat customer closing ratio is 50% to 70%
  • Referral customers have a 35% to 45% closing ratio
  • Profitable dealers need a steady flow of income from be-backs, repeat, referral business and internet sales.

Trackstar WEB is a complete package:

  • You will increase sales by converting showroom walkouts to be-backs
  • You will increase long term client retention of purchase and lease clients to improve repeat sales
  • You will increase referral business from present clients
  • You will increase income from extended warranties
  • You will retain sales from orphaned customers
  • You will recover lost clients who shopped your dealership but purchased elsewhere

Are you losing $10,000 a month with poor follow-up?  TAKE ACTION Today.


Contact Trackstar today to find out how you can
make more than $10,000 more each month.