Automotive Industry Sales Facts
Trackstar was designed specifically for Car Sales Teams and to deal
with the realities of the automotive sales industry.
The Trackstar Hot Prospect and Follow-Up Retention System was developed by experts in the automotive industry with knowledge of how the industry works and what problems dealerships face.
Fact: there are only four sources of business for a dealership
- First time walk-in traffic
- Be-Back prospects from walk-in traffic
- Repeat customers
- Referrals from clients or service department
Fact: most dealerships focus or depend on walk-in traffic as their
major source for new, used and lease vehicle sales
- Walk-in traffic has the lowest closing ratio of all dealership business
- Walk-in traffic has the highest advertising expense of all sources of dealer traffic
- Dealers have the least control of sales floor walkouts from their showrooms
Fact: dealerships largely ignore walkouts
- Average walk-in traffic per day for each sales person is 2.4 people
- Average number of working days per month is 23
- Typical traffic per month is for each sales person is 55
- Average sales per month is 8.3 for each retail sales person
- Average closing ratio per month is 1/7 or only 15% traffic
- Approximately 47 hot prospect walkouts per sales person per month
Fact: customer acquisition is costly - losses even more so
- Average advertising expense per delivery is $296.00
- Average expense for each showroom walkout is $35.65
- NADA survey found that 90% of showroom walkouts are not followed-up
Are you losing $10,000 a month with poor follow-up?
 |
Fact: Trackstar is the best follow-up and retention system on the market today
|
Contact Trackstar today to find out how you can
make more than $10,000 more each month.
Fact: many dealerships miss a lucrative market
- Closing ratios for first time walk-in traffic is 15% to 15% at most
- Be back closing ratios are between 35% and 50%
- Poor follow-up is costing you 2 deliveries per salesperson each month
Fact: a consistent follow-up and retention system fosters dealer-customer relationships
- Most dealerships don't have a customer retention program that works consistently - most depend on the sales staff to maintain long term client relationships
- NADA survey states that 65% of clients did not return to a dealership to buy again because of "indifference from the salesperson" after the sale
- Sales staff turnover in dealerships often leave as orphan customers without a sales person at the dealership - often resulting in lost sales
Fact: repeat and referral customers are an untapped profit centre
that are paramount to long-term dealer success
- Dealerships without a follow-up and retention system lose repeat and referral sales daily
- A GM survey indicated that early renewal of lease clients result in 56% retention of lease clients
- Repeat customers sales depend on personal relationships with their salesperson - repeat customer closing ratio is 50% to 70%
- Referral customers have a 35% to 45% closing ratio
- To retain your sales staff, they will need a steady flow of income from be-backs, repeat and referral business
Trackstar is a complete package:
- You will increase sales by converting showroom walkouts to be-backs
- You will increase long term client retention of purchase and lease clients to improve repeat sales
- You will increase referral business from present clients
- You will increase income from extended warranties
- You will retain sales from orphaned customers
- You will recover lost clients who shopped your dealership but purchased elsewhere
Are you losing $10,000 a month with poor follow-up?
|
|
Fact: Trackstar is the best follow-up and retention system on the market today
|
Contact Trackstar today to find out how you can
make more than $10,000 more each month.
