Automotive Industry Sales Facts

Trackstar was designed specifically for Car Sales Teams and to deal
with the realities of the automotive sales industry.

The Trackstar Hot Prospect and Follow-Up Retention System was developed by experts in the automotive industry with knowledge of how the industry works and what problems dealerships face.

Fact: there are only four sources of business for a dealership

• First time walk-in traffic
• Be-Back prospects from walk-in traffic
• Repeat customers
• Referrals from clients or service department

Fact: most dealerships focus or depend on walk-in traffic as their
major source for new, used and lease vehicle sales

• Walk-in traffic has the lowest closing ratio of all dealership business
• Walk-in traffic has the highest advertising expense of all sources of dealer traffic
• Dealers have the least control of sales floor walkouts from their showrooms

Fact: dealerships largely ignore walkouts

• Average walk-in traffic per day for each sales person is 2.4 people
• Average number of working days per month is 23
• Typical traffic per month is for each sales person is 55
• Average sales per month is 8.3 for each retail sales person
• Average closing ratio per month is 1/7 or only 15% traffic
• Approximately 47 hot prospect walkouts per sales person per month

Fact: customer acquisition is costly - losses even more so

• Average advertising expense per delivery is $296.00
• Average expense for each showroom walkout is $35.65
• NADA survey found that 90% of showroom walkouts are not followed-up

Are you losing $10,000 a month with poor follow-up?

Fact: Trackstar is the best follow-up and retention system on the market today Trackstar targets showroom walkouts to increase be-backs Trackstar will get an additional 15% of walk-in traffic to return - that is 6 be-backs per salesperson per month Closing ratio for be-backs is 35% Average sales improvement for each salesperson is 2 sales per month

Contact Trackstar today to find out how you can
make more than $10,000 more each month.

Fact: many dealerships miss a lucrative market

• Closing ratios for first time walk-in traffic is 15% to 15% at most
• Be back closing ratios are between 35% and 50%
• Poor follow-up is costing you 2 deliveries per salesperson each month

Fact: a consistent follow-up and retention system fosters dealer-customer relationships

• Most dealerships don't have a customer retention program that works consistently - most depend on the sales staff to maintain long term client relationships
• NADA survey states that 65% of clients did not return to a dealership to buy again because of "indifference from the salesperson" after the sale
• Sales staff turnover in dealerships often leave as orphan customers without a sales person at the dealership - often resulting in lost sales

Fact: repeat and referral customers are an untapped profit centre
that are paramount to long-term dealer success

• Dealerships without a follow-up and retention system lose repeat and referral sales daily
• A GM survey indicated that early renewal of lease clients result in 56% retention of lease clients
• Repeat customers sales depend on personal relationships with their salesperson - repeat customer closing ratio is 50% to 70%
• Referral customers have a 35% to 45% closing ratio
• To retain your sales staff, they will need a steady flow of income from be-backs, repeat and referral business

Trackstar is a complete package:

• You will increase sales by converting showroom walkouts to be-backs
• You will increase long term client retention of purchase and lease clients to improve repeat sales
• You will increase referral business from present clients
• You will increase income from extended warranties
• You will retain sales from orphaned customers
• You will recover lost clients who shopped your dealership but purchased elsewhere
  

Are you losing $10,000 a month with poor follow-up?

Fact: Trackstar is the best follow-up and retention system on the market today Trackstar targets showroom walkouts to increase be-backs Trackstar will get an additional 15% of walk-in traffic to return - that is 6 be-backs per salesperson per month Closing ratio for be-backs is 35% Average sales improvement for each salesperson is 2 sales per month

Contact Trackstar today to find out how you can
make more than $10,000 more each month.